Privacy Notice
Who we are
The controller is Patient Thread Ltd, company number 17167409, part of the Lawrence Medical Ltd group (ICO registration ZC223090). Correspondence address: 9 Harley Street, London W1G 9QY. Contact: chris@patientthread.com. Boardwick is a working product name.
Boardwick is a booking platform used by pet care businesses (home boarders, kennels, catteries, daycares, dog walkers and pet sitters) and by their customers. When a pet care business uses Boardwick to manage its own customer records, that business decides what is recorded about its customers; we provide the platform they record it in.
What we collect
- Account details: your email address and a securely hashed password.
- Business details (business accounts): business name, services, prices, capacity, contact numbers and invoice settings.
- Customer and pet records: names, contact details, emergency contacts, and the pet profiles entered by customers or by the business: health, diet, medication, behaviour, vet, insurance, microchip and vaccination records.
- Bookings, updates and invoices: booking dates and notes, photo or video updates a business sends against a booking, and invoice records.
- Notification tokens: if you turn on notifications, the push subscription your browser issues for that device.
Why we process it
To provide the service you sign up for (contract): taking and managing bookings, keeping pet records, sending notifications you asked for, and producing invoices. To keep the service secure and improve it (legitimate interests). We do not sell personal data and we do not use it for third-party advertising.
Where it lives
Data is stored with Supabase on AWS in London (eu-west-2). The web application is served by Netlify. Push notifications are delivered through your browser's push service (for example Apple or Google), which receives only the message we send to your device, not your account data. WhatsApp buttons in the app simply open WhatsApp on the business owner's own phone with a pre-written message; Boardwick never connects to WhatsApp, and never sees any chats.
How long we keep it
For as long as the account is active. Businesses can delete customers, pets, bookings and media at any time, and deletion cascades. If an account or business is closed we delete its data within 90 days, except invoice records the business may need to retain for tax purposes.
Your rights
You have the usual UK GDPR rights: access, rectification, erasure, restriction, portability and objection. If you are a customer of a pet care business using Boardwick, you can correct most of your own records directly in the app; for anything else, contact the business you deal with or email us. You can complain to the ICO at ico.org.uk.
Changes
We will post any changes to this notice on this page and update the date above.